Personally you may not be convinced that being ‘green’ is a business priority compared to other pressing matters. If so, with the future in mind, let’s consider these three important questions:
Currently a number of clients, customers and potential employees ask about your ‘green’ performance and policies. Is this number likely to increase or decrease going forward?
Unless you’re a publicly quoted company, measuring and reporting your carbon emissions is currently a voluntary, not mandatory, government requirement. How long will this remain the case?
If you can’t be certain that environmental pressures will recede, and you suspect that some at least will increase, presumably you will have to factor these in, for the future? Global enterprises such as Honda and GE saw this coming and acted, and their brand value has increased by 28% and 17% respectively due to sustainability initiatives. What have you got in common with Honda? Well, presumably the need to look forward and be a company of the 21st century. And research from Gallup shows that over 90% of employees prefer working for ‘green’ organisations. Increasingly this matters for the brightest and best in the job market, the kind of people you need to attract. From a business point of view it’s actually what others think about being ‘green’, not you, that matters. So going green with LED also makes commercial sense, especially when the switch is fully managed for you, saves you money and improves how well your organisation functions. Oh, and your energy use will plummet and carbon footprint shrink. Your green double-plus.